Here is the difference between Content Writing and Copy Writing.

When you are structuring your text on page, its basic wording, paragraph structure and informational weight based on keywords…you are writing content. Content is king in the eyes of webmasters and SEO specialists alike, it is the very first thing you learn when optimizing your website. Content needs to be precise and informative to educate the reader on the topic they have searched for…and equally to satisfy the search engine crawler bots that your site is relevant to that niche. Many web designers and SEO companies are perfectly capable of creating a site that appears naturally in SERPS (search engine results pages) with a little creativity and clever word positioning. However, if you are similar to myself and many other internet users, the websites that feature on the first page are often of very low quality in terms of user experience and not the answer to my search at all.

This is where Copy Writing comes in.

There is a great amount of debate in the authoring circles online as to whether there is a difference between Content and Copy, as all "copy" IS content…therefore are one and the same. This is not true and there is one very key difference to be noted when it comes to writing the content/copy of your website.Copy utilizes sentence structure (unlike content, which is typically paragraph based) to portray the information in a certain way with a specific tone. Everybody reads text with a little voice in their head. Reading laborious content doesn't inspire that voice to sound very, well, inspiring! Good copy, however, denotes a typical 1st person sound to that little voice…YOURS! When you are reading well worded copy, you tend to read it in your own voice and if it is phrased correctly it will more than likely create a result. The result could merely be to keep on reading, or it could be to make that ever so simple task of "clicking through" a wilful, informed and inspired reaction to your expertly conceived wording.

Every website owner in the world wants people to use it for the purposes it was built for, be it; informational, factual, fictitious, press, networkable, saleable or just plain ol' fun. Writing plenty of professional copy that inspires the reader and structuring that copy into great content is what makes the internet work.