Top
3 Marketing Techniques? 
Marketing
that has stood the test of time...
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It is every work at home entrepreneur's nightmare;
"How do I market
my home based business"
The internet can be a very complicated and often daunting
place when you are a work-alone entrepreneur, you have
no-one to bounce your ideas off and it can be quite
an isolated career. This is all the more reason why
you want to see your home business succeed! Marketing
any business requires knowledge of the consumer. In
what ways can you utilize the internet (amongst other
means) to find out about your customers and your work
at home business? It is this very question that has
led to the Top 3 Marketing Techniques (not to be confused
with off page SEO) of your home based business.
EMAIL
The world is moving at a very fast pace, but what medium
has stayed the same throughout the years!? Email
marketing is still the most potent of viral marketing
options when you have something worth marketing!
Unlike social networking, emails will only be forwarded;
A) To Friends, Family and Colleagues and B) If it
is something worth sharing!
If you can come up with
an email campaign that is content rich, informative
and genuinely helpful then
you are a fair way along on the road to success with
email marketing. There is a 70% greater click through
rate with email marketing than any other and who knows…your
next publication could be one of the few that make
it around the world!
SURVEYS
It may not sound like a groundbreaking work at home
technique to drive people to your site, but try and
think about surveying in all its variations and potential.
Ever noticed how the people that stop you in the
street make a lasting impression (be it good or bad!)
and at the end of the survey, try to sell you something?
I know, it's annoying but it clearly demonstrates
the advantage of social compliance. The survey gives
an authoritative position and people are more likely
to engage, trust and listen to a complete stranger
if it is in the guise of a survey. "They care
about my opinion…so it must be good!"
People like to be listened
to and they often aren't. Using surveys to give the
people a voice will credit
your home business with a degree of authority in the
active community your niche operates within. Now, do
this online and you can not only generate a huge interest
by offering a small reward for the completed survey
from customers and affiliate marketers alike…but
you can also drive a significant amount of very targeted,
informed and optimistic traffic to your website. Once
all is said and done…you will have a nice database
of opinions too!
DIRECT MAIL
Direct mail does not have to be boring or as expensive
as you think! In light of recent economical turmoil
many mailing specialists are offering a very good
discount on their 'own image' direct mail services
for work at home and small businesses. Put simply,
a direct mail marketing campaign could end up costing
you around the same…if not less…than
a ppc campaign with google. Now, bare in mind with
a search engine it is fluid…you may not be
the choice forever and equally, 6 months down the
line who did click the ad will not remember you.
A postcard size Direct Mail however, will give your
work at home audience more information than a search
engine result summary…it can be put to one
side for constant reference…and it can quite
effectively drive a healthy amount of traffic to
your website or home business phone line.
A key point to remember
is to attract the attention of the reader and not
SELL THEM! Selling should be
done at the other end be it on the website or over
the phone. I for one, purely because I know better,
almost always dispose of Direct Mail that sells me
something in the blink of eyelid. Direct Mail that
gives me an opportunity to find out more and that promises
a profession service…almost always gets a read!
Why not link all Top 3 Marketing Techniques together
in next months marketing campaign!?
These marketing techniques have stood the test of
time and as such, remain a valid alternative to reach
those who you would not normally attract through pay-par-click,
on/offline advertisements and social networks.
Everyone knows it's about
quality customers…not
necessarily quantity (although both would be nice!)…
Added
by: Administrator MW01
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