Firstly
and foremostly you should have a very clear objective
as to the intent of your website. Is it informative,
sale orientated, enthusiast themed or all of the
imaginable combinations roled into one? Before
you spend many hours perfecting (or learning how
to) your website, take a brief stop note of the
recommendations below...they WILL save you time
and money in the long run!
View
- Download - or Print the QUICK
GUIDE addition to this page here...it's
FREE!
Image 
Choose
an appropriate web design to suit your company image.
Consider style, colour, shape and navigation suitability...there's
no need for a state of the art website for a simple
home business (unless you are particularly ambitious).
Keep it clear and simple...with a navigation structure
that is easy to follow. There are many websites offering
free templates if you are planning on editing your
site in a program such as Dreamweaver or coffeecup...equally,
there are many companies offering website design
packages as part of your domain or hosting package.
Branding Keep
it fresh and consistent, pick a logo and stick with
it!
Navigation Make
a list of everything you wish to cover and group
them into categories. From here, you can plot a family
tree of your web pages with your homepage at the
peak. This will help you structure your site in the
best way possible. Again, as stated in the "image" section...keep
navigation logical and stick to menu's either at
the top or side of the page...it's what people expect
to see!
Content Spend
some time here before you get creative on your
site. Fully research your business niche
and even make a diary of everything you wish to
cover. Your content is the foundation of your business,
it will be what keeps people on your website, it
will give you credibility and very importantly...it
is a major factor in Search Engine rankings. Keep
your content niche specific, relative and consistent.
Visit our SEO section for more information on this
topic.
Links & Promotion Consider
what and where you would like to link to...and equally
where you would like links from! Give people a chance
to keep in touch with RSS feeds, Newsletters, even
Social Networking sites...and also link to relevant
and informative websites. You should think about
internal links which you may incorporate into your "Navigation" model
and family tree.
Monetization This
is simply how you intend to generate revenue from
your site, be it selling products via your own online
store, promoting your ebay page, or maybe your valuable
advertising space and affiliate links? You can build
this into your family tree and it should be a point
of reference throughout building your site. Leave
room for expansion as your business grows!
For
those who wish to have access to all the latest
news and articles before they feature on the website...please
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will prove to be a valuable, informative FREE business
resource!
We
look forward to working with you...
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